The family haircare brand from Unilever UK, Alberto Balsam, is expanding its portfolio together using the launch of new Alberto Balsam Blends.
The collection includes 5 ranges, all which were created to match with essential haircare needs and supply consumers with refreshing fragrances. The action will undoubtedly be supported with a?3m advertising investment , PR and TV sponsorship, in-store including print – on air from 1 st.
Moving out today, the Alberto Balsam Blends collection includes conditioner shampoo and post-wash products. Made to produce outstanding results at a reasonable price point, the new additions blend natural ingredients with luxury scents, delivering amazing appearing, aromatic hair.
With a quantity share of 7.5% of the overall haircare market, Alberto Balsam Blends is establish to support consumers to trial new formats beyond shampoo and conditioner, driving incremental sales in to the group.
The collection includes:
Smooth & Slick – Made for hair that is standard and frizz prone, this range joins Argan Oil with a luxury Jasmine scent for smooth, sleek hair. The new Smooth & Slick Nourishing Oil is the best post-wash smoothing gains and accompaniment, offering restorative.
Damage Repair – Developed fortify and to nourish dry, damaged hair, the variety contains avocado oil-rich in vitamins A & E with a coconut fragrance that is lovely. The Intensive Mask offers heavy nourishment to leave hair hydrated.
Beautiful Glow – Created for dull or ordinary hair, this range combinations beam improving natural sesame oil with a peach blossom scent that is summery, restoring hair to leave it shiny and full of energy. Results may be improved with the Glow Spray for a sleek, shimmering finish.
Clear & Fresh – Made for hair that is standard or oily, this range blends organic green tea extract with a citrus scent that is revitalising, restoring hair to get a clean, natural finish. The Dry Shampoo is an ideal add-on to keep hair.
Colour Glowing – Developed to safeguard and supply colour treated hair, this range includes antioxidant red camellia infusion with a fresh orange scent for brilliant, healthy looking hair. The new Wholesome Detangler UV Filter assists safeguard your coloured hair and raises colour.
Hugo Rawlinson, brand supervisor for Alberto Balsam at Unilever UK, remarks: “Alberto Balsam is a well-recognized family brand that supplies exceptional haircare at a reasonable price point. The brand brand-new Blends vary encapsulates everything our consumers adore, successful haircare products with natural ingredients and luxury fragrances, supplying them with amazing looking and gorgeous smelling hair.”