International brand design agency bluemarlin has established a fresh visual identity for Batiste, the UK’s Number 1 dry shampoo brand. The identity that is reinvigorated guides the visual expression Batiste ‘s product pillars for all as they expand the brand into styling products and develop their range of shampoos that are dry.
The brief was to produce a design that caught Batiste’s assignment to empower consumers feel immediately transformed and to get better care of the hair. The resultant design is full of impact, trendy and actually reflective of the far-out and assured style of the brand.
The identifying patterns of Batiste are taken by the upgraded design to another level with the addition of an element of discovery, triggering new and true consumers like to choose a second look. Cherries show themselves to be daring crimson lips. Pink flamingos become while lotus flowers flower into swans, Martini glasses. As each variant playfully provides a distinct visual game this cheeky design convention combines the range.
The new styling range of Batiste also offers discovery elements split inside the colourful and exciting tendrils of hair. A lion roars at his tamer on hot air balloons and the Smooth It Frizz Tamer increase about the Oomph My Locks XXL Volume Aerosol. Sassy however classy, the fresh range succeeds in conveying the brand’s message of supplying immediate fashion transformation and fits within Batiste’s product portfolio flawlessly.
The brandmark has additionally been boldly re-designed having a capital “B.” Not just does this offer ease of reading, however it also displays the brand’s confidence because the group leader.
Joanne Marshall, Marketing Manager at Church & Dwight, noted, “Batiste directs the class for a reason. It’s glamorous, iconic and a lot of enjoyment. The brand new identity brings the brand’s nature and spirit to life, while also exemplifying how Batiste provides a solution for each hair demand.”
“We took lots of inspiration from international fashion patterns, however Batiste’s edge comes out of a central tradition of British quirkiness and style,” remarks Ian Catling, Creative Director, Bluemarlin London. “By instilling these discovery elements to the brand new identity, we start a conversation with Batiste’s customer that’s amusing, witty and engaging.”